There is an a new designer called Julian J Smith who has designed a collection for River island, he has made this fashion film to showcase the clothing, i personally thought it was amazing and thought it would be really helpful for us to watch this as it's selling clothing and this is what we need to do in our fashion film.

I like the way they go from very calm to really hypo energetic, this is also something we want to achieve, i have also noticed they have used location and studio so this is also something that we are also considering which makes me think we are on the right track with our ideas.

Charlotte Malpass